High or low production videos?

First, loose definitions:


High = specialty cameras, mics, and recorders. Specialty lighting. Editing and effects that give it a polished, crisp look and tone.


Low = smartphone or webcam, earbuds, a lamp or ring light, at most a Rhode or Yeti mic. Editing alone, usually grainy or homemade vibe.


So how to choose? Why?


Choosing is a bit of a maze at the moment. Both organizations and video makers seem to have their own ideas of which is more effective. The style is all subjective. But, I can tell you one thing for sure:


... the internet has changed the game of return on quality. Uptake on homemade videos for organizations skyrocketed for a reason. Vloggers are celebrities for a reason. Keep that in mind. RETURN on quality is different now. That means you could spend $10,000 on a video with no results, or $100 with good results. It depends on you and your ability to know what matters to your audience, your budget, your time capacity, and your messaging — messaging messaging messaging.


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Disclaimer: Don't take me (or anyone) else too seriously. Industry culture, opinions, and ideas change over time. Learning never stops.

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